The actor who appeared on film as a doorman in Knocked Up, a coffee shop worker in Zack and Miri Make a Porno, and a musician named Nick in the Hot Tub Time Machine films, also played what character on the TV series The Office?

What word fills the blank in the headline from the March 13, 2017 issue of Time magazine?
“What’s It Worth to Be Yourself Online? The Genius of (BLANK)”
The headline accompanied a picture of Evan Spiegel.